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ABOUT US

Industry Experience You Can Rely On

Purple Cheetah Cosmetics was founded to give brands and manufacturers access to experienced independent expertise within the cosmetics and personal care industry.

Peter Darke, Purple Cheetah Cosmetics Ltd

MEET PETER DARKE

Before founding Purple Cheetah Cosmetics in 2013, Peter held senior positions within The Body Shop later becoming Managing Director of a full service provider in the personal care market. His career has included working with global brands, retailers, contract manufacturers and growing SMEs across the UK.

A Dual Industry Perspective
One of our key strengths is experience on both sides of the industry.


We understand the pressures faced by:

Brand owners

  • Developing and launching new product ranges

  • Managing suppliers and manufacturing partners

  • Balancing creativity, compliance and cost

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Manufacturers

  • Improving efficiency and productivity

  • Achieving accreditation and maintaining standards

  • Scaling operations to support new business.

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This dual perspective allows us to provide balanced, commercially focussed advice grounded on real industry experience.

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A Hands-On Consultancy Approach
We are not a traditional consultancy delivering generic reports.


We work alongside clients to:

  • To solve operational and technical challenges

  • Support teams through change and growth

  • Deliver measurable, practical results

 

Our approach is collaborative, flexible and tailored to each project.

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Clients work with us for:

  • Defined projects

  • Ongoing consultancy

  • Interim leadership roles

 

Sustainability & Commercial Awareness
Successful projects must be both environmentally responsible and commercially viable.

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Sustainability, efficiency and cost awareness are considered throughout every project to ensure long-term, practical solutions.

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Our Network of Industry Specialists
Purple Cheetah works with a trusted network of experienced industry professionals across formulation, brand development, regulatory, manufacturing and supply chain disciplines. This allows us to assemble the right expertise for each project while providing clients with a single experienced point of contact.

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Let’s Talk

If you are planning a new product launch, looking to improve operations or preparing for accreditation, we would be happy to discuss how we can support your business.

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